newest styled shoot !

1/26/2017

i love pretty pictures.

who doesn't? pretty things in general i love + baubles of all kinds. from vintage to new, i am a collector of stuff. i can hardly go into a store and not buy something, may it be small and unique or a large piece.

one of the greatest parts about being in the wedding industry is the plethora of talented individuals that i get to work with on styled shoots during our down time (and let's face it, during the busy season they all ROCK too!). and when you get us all together, it's awesome. we are movers and shakers. the visionary behind my colleagues is extraordinary. i love seeing the concepts and designs they create. and, a very wonderful side effect of all this creativity is that i get to collect beautiful images of my calligraphy, styled by these pros!! score!!

one question i get a lot from newbie calligraphers is: what is a styled shoot?

a styled shoot is a collaboration between many wedding industry professionals to create a visual concept. time and resources are donated towards the collaboration. typically, a "theme" or style is decided on, and then the visionary behind it begins reaching out to other professionals (from caterers, to rentals, venues, florals, hair & makeup and more - plus, of course, calligraphers) to help uphold their vision. a photographer is matched to the style of the shoot - and - VOILA! magic is born.

today i am featuring the latest of the pretty pictures from a wintry wonderland shoot that i was happily involved in and shot at a new wedding venue filipponi ranch in san luis obispo, california by the lovely and talented kristyn villars. these pics are dreamy!